“We consider our clients as guests at a party where we are the host. It's our job to improve their experience a little more each day.”
J e f f B e z o s , CEO, A m a z o n
Discover all the stores equipped with sensory marketing through PLAY by Deepidoo.
Ice Watch is a watch brand created in 2006.
Challenge: digitise its stores and efficiently highlight its products.
Solution : A portrait LCD screen is installed in the store and displays the brand's ongoing advertising, promotional offers, and new collections.
In addition, to create a truly immersive and unique customer experience, olfactory diffusers have been installed in the brand's stores. Thus, the customers associate a specific and pleasant smell to Ice Watch over time thanks to the olfactory memory, which is a major asset for the brand.
In order to improve the customer experience of our Ice-Stores, Deepidoo has put in place olfactory diffusers. The fragrance is very discreet and pleasant. The PLAY by Deepidoo platform allows us to simultaneously manage our olfactory diffusion and video broadcast in our stores.
We have very good feedback, our customers love it!
Sacha Le Coze, Operational Marketing and Communication Manager, Ice Watch
LUNETTES POUR TOUS
Lunettes Pour Tous is an optical chain structured as workshops made up of opticians who create eyeglasses adapted to each client.
Challenge : Create a digital environment both in the shop window and inside the store.
Each Lunettes Pour Tous store is equipped with :
5 screens inside the store
2 front portrait screens in the shop window
The dynamic screens allow a real digitalisation of the store while broadcasting promotional messages managed via Play by Deepidoo. The dynamic display in the window makes it possible to catch the eye of passersby to entice them into coming to discover the sign.
Our entire Lunettes Pour Tous network benefits from the Deepidoo digital signage solution, which involves a lot of screens ! And with the Play by Deepidoo platform, we can have a global vision of how our network works, which is very convenient.
Paul Morlet, CEO & Founder, Lunettes Pour Tous
Naf Naf is a women's ready-to-wear brand and puts fashion at the heart of its collections in a feminine, elegant and always refreshing style for women who love fashion and play with styles.
Challenge: Create an audio identity respecting the spirit of the brand and homogenise the broadcast throughout the network.
Solution : Deepidoo's studio has developed an energetic music playlist for Naf Naf and updates it regularly to avoid boring its loyal customers.
Number of equipped stores: 170
Nocibé is one of the leading distributors of perfumes and cosmetics.
Its success is based on an innovative idea: making perfumery and well-being accessible to all women.
Challenge: The company has always been keen to value closeness with its customers and the expertise of its advisers. It is therefore constantly looking to improve in-store experience.
Nocibé also regularly offers exclusive products and promotional offers to its customers and the perfumery wants to disseminate these simply and effectively.
Solution : Deepiscreen
DeepiTeam equips 90 Nocibé network stores with Samsung SoC and DeepiBox screens.
To help Nocibé in its content creation, Deepidoo has developed a visual creation template from PLAY by Deepidoo. As a result, Nocibé's team is completely autonomous.
At the Nocibé Opera store, a showcase store for the brand, a specific device has been put in place:
• 2 walls of screens on the entire surface of the upper showcase;
• 2 portrait format screens next to the entrance;
• 1 linear LED strip with the men's perfume section, another 14m long LED strip in the women's perfume section;
• 1 wall of six screens behind the till;
• 1 portrait mirror screen is installed showing the store plan.
At Nocibé, we broadcast a different promotional campaign every day.
Thanks to Deepidoo we can manage our media planning remotely and autonomously.
Marion Ouzilleau, Marketing Project Manager, Nocibé
Whatever your establishment and business sector, adapt the atmosphere to different times of the day, encourage your customers to stay longer in your store.
Sensory marketing to stimulate the act of purchase and create a new comfort !
Stream our custom-made music playlists for in outlet to immerse the customers in a new and comfortable ambiance. These creations are fully adaptable to all types of customers and are updated daily. This musical offer can adapt to the image of your establishment and the times of the day: zen atmospheres, natural sounds, urban and dynamic themes …
Bring more services to your customers by visually broadcasting informative messages about your brand, your service fees, current promotional offers, your values ... Provoke new interaction with your customers by implementing a new dynamic and instantaneous communication channel !
Create a perfect harmony of the senses and a feeling of well-being by stimulating the public's sense of smell with a unique fragrance ... yours! Floral and fruity aromas, more spicy varieties ... we have a very impressive array of fragrances. Discover the power of the sense of smell.